So, while conceding the personal market, the company has hope in enterprise. Microsoft is reported to be pushing towards Cortana integrating more under the skin of Windows. In fact, it may mean users rarely know they are interacting with the assistant as voice interaction will take a back seat. In its survey, Pindrop found businesses may be happy to see this happen. The study found 78 percent of organizations want to integrate Cortana into operations:
Targeting Enterprise
So, we already know Alexa is making major strides in the consumer space, but in business companies want Cortana more. Naturally, this is a study that provides just a snapshot, but it is encouraging for Microsoft nonetheless. Other Pindrop survey notes:
94 percent of managers see voice technology as an important driver of customer satisfaction 88 percent believe they’ll gain a moderate or strong competitive advantage 57 percent believe it will increase operational efficiencies 57 percent also believe it will reduce the cost of each customer transaction
“The proliferation of voice technologies will continue to put consumers’ security and identity at risk. Currently, fraudsters can easily get around existing authentication methods. As businesses adopt the latest voice technologies for the majority of customer interactions, there will be a parallel need for top-notch security.” – Vijay Balasubramaniyan, CEO and Co-founder, Pindrop says.
